There are a number of physical formats you can consider when buying platinum:
As a general rule, you should look at buying legal tender platinum coins wherever possible. This will almost certainly include less overhead and premium than other formats, and be closer to the true spot price of platinum.
Purchasing rare platinum coins should be avoided unless you really know what you're doing. Some subjective measures of value are easy to misjudge, and may result in you getting taken advantage of.
It's important to comply with the law when it comes to buying platinum, and knowing what they are goes a long way.
Under a certain dollar amount, there's no need to declare (which may be attractive to some), but once you hit a threshold you will need to (and should) declare your holdings.
When investing in any asset, including platinum, it's important to keep the time horizon in mind. Prices fluctuate, and over a longer time horizon there's a better chance of your investment appreciating in value.
The last thing anyone would want is to invest money they'll need in the coming months, only to have the market move against them. Talk to your financial adviser, and carefully plan any future purchases.
Governments around the world have seized noble metals from time to time, so keeping your entire stash locally could be a bad idea depending on where you live.
Safe jurisdictions like Switzerland should be considered when you get to the point of holding a significant (tens of thousands of dollars worth generally) amount.