There are a number of physical formats you can consider when buying platinum:
As a general rule, you should look at buying legal tender platinum coins wherever possible. This will almost certainly include less overhead and premium than other formats, and be closer to the true spot price of platinum.
Purchasing rare platinum coins should be avoided unless you really know what you're doing. Some subjective measures of value are easy to misjudge, and may result in you getting taken advantage of.
Physical precious metals like platinum are a hedge to the traditional banking system. In a crisis, if the system collapses, it may very well take your property down with it (if it can).
If there is a run on the banks, having your platinum under your direct control means they can't confiscate it, block access to it, or have loaned it out in a leveraged fashion.
If you're not buying an huge amount of platinum, you should aim to maintain direct control over it at your home or other property.
If you're investing heavily, to the point where you need a safe alternative location to store it, be sure to go somewhere like Switzerland with strong property rights. It's key to make sure they can't lend or hedge using your stash.
Having liquid platinum on-hand and ready in the event of a crisis is the best hedge. Being invested in platinum ETFs is fine depending on your objectives, but if you're truly hedging against unforeseen market collapses, you want physical metal in your possession.