There are a number of physical formats you can consider when buying gold:
As a general rule, you should look at buying legal tender gold coins wherever possible. This will almost certainly include less overhead and premium than other formats, and be closer to the true spot price of gold.
Purchasing rare gold coins should be avoided unless you really know what you're doing. Some subjective measures of value are easy to misjudge, and may result in you getting taken advantage of.
Having liquid gold on-hand and ready in the event of a crisis is the best hedge. Being invested in gold ETFs is fine depending on your objectives, but if you're truly hedging against unforeseen market collapses, you want physical metal in your possession.
It's important to comply with the law when it comes to buying gold, and knowing what they are goes a long way.
Under a certain dollar amount, there's no need to declare (which may be attractive to some), but once you hit a threshold you will need to (and should) declare your holdings.
Physical precious metals like gold are a hedge to the traditional banking system. In a crisis, if the system collapses, it may very well take your property down with it (if it can).
If there is a run on the banks, having your gold under your direct control means they can't confiscate it, block access to it, or have loaned it out in a leveraged fashion.